Backlight Appoints Josh Normand As President and Chief Revenue Officer

May 08, 2025•2 months ago

Position

Chief Revenue Officer

Company

Backlight

Josh Normand

BostonSoftware

Description

Backlight has announced the appointment of Josh Normand as president and chief revenue officer. He will lead the company's global growth strategy and enhance its go-to-market organization.

Company Information

Company

Backlight

Location

Boston, Massachusetts, United States

About

Backlight is a global media technology company that is dramatically improving every stage of the video and entertainment content lifecycle—from creation through monetization—with its award-winning, cloud-native SaaS products. Video-forward organizations partner with Backlight to solve their mission-critical business and operational challenges. Backlight’s product lines—iconik, cineSync, ftrack, celtx, Gem, Wildmoka, and Zype—provide secure and efficient media management, narrative design, production tracking, creative collaboration, OTT, monetization and hyper-distribution. Backlight launched in 2021 and is backed by $200M in funding from growth-equity partner PSG.

Executive Insights

Based on hiring data

New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

C-level executives control 73% of technology spending decisions

Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months

Related People

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