Avid has appointed Wellford Dillard as the organization’s next Chief Executive Officer (CEO) to succeed Jeff Rosica, who will stay with the company in an advisory capacity. Wellford brings over 20 years of experience in the software industry, previously serving as the CEO of Marigold and holding CFO roles at companies such as Opower and GetWellNetwork. The transition is expected to ensure a smooth and successful next phase of growth for Avid.