Position
Chief Marketing Officer
Company
Aurora Expeditions
Description
Aurora Expeditions announced the appointment of Katie Malone as its new chief marketing officer. Malone, who previously served as marketing director at P&O Cruises, will lead the company’s global marketing strategy.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months