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Assembly Appoints Keisha Brescia As Global Chief Transformation Officer Reporting To Global CEO Rick Acampora

Dec 04, 2024•9 months ago

Position

Chief Transformation Officer

Company

Assembly

Keisha Brescia
New YorkAdvertising

Description

Assembly, a global media agency, has appointed Keisha Brescia as its first Global Chief Transformation Officer. Brescia will lead an ambitious transformation agenda focused on operating models for the future, internal back-office systems, operational effectiveness, business tools and M&A integration. She will report directly to Global CEO Rick Acampora and will join the agency's global leadership team.

Company Information

Company

Assembly

Location

New York, New York, United States

About

Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,700 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that find change and fuel growth for brands worldwide. Assembly is a proud member of Stagwell, the challenger network built to transform marketing.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months