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Applied Data Finance Appoints Todd Rice As Chief Revenue Officer and Anthony Nyikos As Vice President of Growth

Mar 07, 2025•5 months ago

Position

Vice President

Company

Applied Data Finance

Anthony Nyikos
San DiegoFintechFinancial Services

Description

Applied Data Finance announced the appointment of Todd Rice as Chief Revenue Officer (CRO) and Anthony Nyikos as Vice President of Growth to drive expansion in consumer finance and B2B consumer lending solutions. These strategic hires reinforce ADF’s commitment to expanding its lending and B2B consumer lending solutions, enhancing financial access for underestimated consumers, and strengthening partnerships within the financial services ecosystem focused on consumers.

Company Information

Company

Applied Data Finance

Location

San Diego, California, United States

About

ADF, through its Personify Financial brand, is the trusted financial partner for tens of thousands of underestimated and under-banked Americans. Combining state-of-the-art technology and world-class application of advanced data science and machine learning, ADF is setting a new standard for assessing near-prime and non-prime borrower credit and fraud risk.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months