Amsive Appoints Michael Coppola As Chief Executive Officer, Succeeding Brad Moore

Jan 27, 2025•6 months ago

Position

Chief Executive Officer

Company

Amsive

Michael Coppola

BolingbrookSales And MarketingMedia And EntertainmentInformation Technology

Description

Amsive, a leading performance marketing agency, has announced that Michael Coppola will succeed Brad Moore as Chief Executive Officer, effective February 1, 2025. Coppola, who has been serving as Amsive's President since 2021, is committed to advancing the company's client-focused marketing solutions. Brad Moore, who has been the CEO since 2017, will transition into an advisory role.

Company Information

Company

Amsive

Location

Bolingbrook, Illinois, United States

About

Amsive is a data-led performance marketing agency that enhances ROI through innovative customer acquisition, engagement, and communications solutions. A full-service partner with both digital and direct-native expertise, Amsive design audience, creative, and channel strategies that amplify growth using in-house campaign and production capabilities for seamless execution. At the core of Amsive's success is Audience Science®, our unique approach to audience building and analysis, channel activation, testing, and measurement. We navigate today's marketing complexity to develop optimal audiences and surpass performance objectives, always focusing on your next best customer.

Executive Insights

Based on hiring data

New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

C-level executives control 73% of technology spending decisions

Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months

Related People

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