Position
Vice President of Marketing
Company
Allstates WorldCargo
Description
Allstates WorldCargo has appointed Lyla Kolar as its new Vice President of Marketing. With nearly a decade of experience in the logistics and transportation industry, Lyla brings a wealth of knowledge and expertise to her new role. In her new position, Lyla will be responsible for developing and executing marketing strategies that drive growth and enhance the company’s position in the global market.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months