She is a widely respected leader in the Norwegian fintech industry, with experience as former Chief Commercial Officer eCommerce and Invoice at Vipps and as Chief Executive Officer of Kron, a market-leading investment app in the Norwegian consumer market acquired by Storebrand in 2022. Among other things, Tryti also has experience from private equity transactions at Danske Bank Loan Capital Markets. Birkenes has led the company from a startup to become a leading brand in consumer and business markets, growing the revenue from $1.5M in 2015 to over $35M in 2022 where more than 70% of the revenue comes from North America.