Ag1 Appoints Kat Cole As Chief Executive Officer, Succeeding Chris Ashenden

Jul 24, 2024•12 months ago

Position

Board of Directors

Company

AG1

Chris Ashenden

New YorkNutritionDietary SupplementsFitnessHealth Care

Description

AG1 has elevated Kat Cole, who joined AG1 in December 2021 as President and Chief Operating Officer, to Chief Executive Officer. She succeeds Chris Ashenden, the founder of AG1, who will remain on the Board of Directors. Kat Cole's extensive business leadership and operational experience will lead AG1 through its next phase of growth, global expansion, innovation, and new channels.

Company Information

Company

AG1

Location

New York, New York, United States

About

AG1 (formerly Athletic Greens) is a global nutrition company with a mission to empower people to take ownership of their health. The company’s flagship product, AG1, is a research-backed daily health supplement that combines a high-quality multivitamin, probiotic, and more into a single, powerful scoop. AG1 is NSF Certified for Sport, one of the most rigorous independent quality and safety certification programs in the supplement industry, and a standard sought by many professional athletes, coaches, and trainers. Founded in 2010, AG1 has operations spanning North America, Europe, and Asia Pacific.

Executive Insights

Based on hiring data

New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

C-level executives control 73% of technology spending decisions

Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months

Related People

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