Affinity Solutions Appoints Kalyan Lanka As Chief Product Officer
09/20/23, 10:47 PM
Location
new yorkIndustry
analytics
Position
chief product officer
Affinity Solutions , the leading consumer purchase insights company, today announced the appointment of Kalyan Lanka as Chief Product Officer.
Lanka joins Affinity as it continues to expand its leadership roster of executives that have a proven track record in innovating, launching, and delivering new products to market. Recent hires in the last three months include: Sean Welsh as SVP and Managing Director, Financial Institutions, Chris Clark as SVP and Managing Director, Consulting and Investor Solutions, and Bryan Crutchley as SVP, Account Management.
Company Info
Location
new york, new york, united states
Additional Info
Affinity Solutions is the first data-led intelligence platform that uses purchase signals as the authoritative source of truth in helping marketers, agencies and media organizations deliver emotionally resonant experiences that enrich people’s lives.
Building on our foundation of innovative solutions for Financial Institutions and Retailers that drive acquisition, share of wallet and loyalty, we’re redefining data driven marketing to make it highly personalized.
Our unique approach turns consumer data intelligence into actions, and encourages consumers to opt-in. Our solutions are proven to drive shopping behavior and engagement that unlock brand and market share growth for our clients.