Affinity Solutions Appoints Kalyan Lanka As Chief Product Officer

Sep 20, 2023•almost 2 years ago

Position

Chief Product Officer

Company

Affinity Solutions

Kalyan Lanka

New YorkAnalytics

Description

Affinity Solutions , the leading consumer purchase insights company, today announced the appointment of Kalyan Lanka as Chief Product Officer. Lanka joins Affinity as it continues to expand its leadership roster of executives that have a proven track record in innovating, launching, and delivering new products to market. Recent hires in the last three months include: Sean Welsh as SVP and Managing Director, Financial Institutions, Chris Clark as SVP and Managing Director, Consulting and Investor Solutions, and Bryan Crutchley as SVP, Account Management.

Company Information

Company

Affinity Solutions

Location

New York, New York, United States

About

Affinity Solutions is the first data-led intelligence platform that uses purchase signals as the authoritative source of truth in helping marketers, agencies and media organizations deliver emotionally resonant experiences that enrich people’s lives. Building on our foundation of innovative solutions for Financial Institutions and Retailers that drive acquisition, share of wallet and loyalty, we’re redefining data driven marketing to make it highly personalized. Our unique approach turns consumer data intelligence into actions, and encourages consumers to opt-in. Our solutions are proven to drive shopping behavior and engagement that unlock brand and market share growth for our clients.

Executive Insights

Based on hiring data

New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

C-level executives control 73% of technology spending decisions

Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months

Related People

Kalyan hidden