Adobe Appoints Lara Balazs As Chief Marketing Officer and Executive Vice President, Global Marketing
Dec 02, 2024•8 months ago
Position
Executive Vice President
Company
Adobe
Description
Adobe has announced the appointment of Lara Balazs as Chief Marketing Officer (CMO) and Executive Vice President, Global Marketing reporting directly to CEO Shantanu Narayen. Balazs will lead the Global Marketing Organization responsible for Adobe’s renowned brand, Adobe.com, the company’s industry-leading events, campaigns, communications, social media, and its best-in-class media operations and marketing insights.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months