Lewis Broadnax Appointed As President of Phe, Inc. By Adam & Eve

Sep 17, 2024•10 months ago

Position

President

Company

PHE

Lewis Broadnax

HillsboroughRetailFashionE Commerce

Description

Adam & Eve, along with its parent company PHE, Inc., has appointed Lewis Broadnax as the new President. Broadnax brings extensive eCommerce and digital marketing experience and aims to drive sales, foster growth, and deliver new strategic initiatives.

Company Information

Company

PHE

Location

Hillsborough, North Carolina, United States

About

PHE, Inc. is the parent company of Adam & Eve. Founded in 1971, by Phil Harvey and Dr. Timothy Black, Adam & Eve is the most trusted and largest retailer of adult and sexual wellness products in the United States. Our reach extends to our award winning web sites, mail order catalog, and over 40 franchised retail outlets across the US and Canada. An employee-owned company, PHE is a large supporter of local charities. In addition, over 25% of our annual profits help support DKT International. DKT is one of the leading providers of family planning and HIV/AIDS prevention services in the developing world. It served over 22 million couples in 2011.

Executive Insights

Based on hiring data

New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

C-level executives control 73% of technology spending decisions

Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months

Related People

Lewis hidden