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Ad Fontes Gets Funds, Names Berens Head of Insights Daily Research News Online

Jul 14, 2023almost 2 years ago

Position

Head Of Insights

Company

Ad Fontes Media, Inc.

Brad Berens
Denver

Description

Media bias intelligence specialist Ad Fontes Media has closed a $4.2m funding round, which it will use to fuel innovation in its solutions, and expand its team to 15 full-time core team members and 65 analysts. It has also appointed former IAB Editor-in-Chief Brad Berens as Head of Insights.

Company Information

Company

Ad Fontes Media, Inc.

Location

5442 W. 97th Place

Denver, Colorado, United States

About

Ad Fontes rates the news for reliability and bias. We's on a mission to positively transform media and society. Ad Fontes Media is incorporated as a Public Benefit Corporation (PBC) in Colorado. The stated public benefit of Ad Fontes Media is tthe same as its mission. Ad Fontes is Latin for “to the source,” because at the heart of what Ad Fontes Media does is look at the source—analyze the very content itself—to rate it.

Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months

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