Erin Gentry Joins Acronym As Chief Operations Officer To Drive Transformation

Aug 29, 2023•almost 2 years ago

Position

Chief Operations Officer

Company

Acronym

Erin Gentry

New YorkDigital MarketingMarketingAdvertisingSoftwareAnalytics

Description

Acronym, a leading global digital marketing agency headquartered in New York City with offices in Toronto, Berlin, and Singapore, announces the appointment of Erin Gentry as Chief Operations Officer.

Company Information

Company

Acronym

Location

New York, United States

About

Founded in 1995, Acronym specializes in digital marketing, empowering clients to realize their goals. Whether you're a mid-range business seeking enhanced efficiency or a larger enterprise striving for competitive dominance, we infuse expertise and innovation into every project. With offices in New York City, Toronto, Berlin, and Singapore, our team of marketing, analytics, and technology experts delivers integrated digital strategies that captivate audiences and drive engagement across all touchpoints. Our distinct proficiency spans e-commerce/retail, travel, software/technology, and financial services, equipping us to tackle your most complex challenges. Learn more at: www.acronym.com.

Executive Insights

Based on hiring data

New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

C-level executives control 73% of technology spending decisions

Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months

Related People

Erin hidden