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40 Seas Appoints or Kapelinsky As Chief Executive Officer and Asaf Halfon As Chief Technology Officer

Aug 18, 2025•3 months ago

Position

Chief Technology Officer

Company

40Seas

Asaf Halfon
New YorkLogisticsFintechFinancial ServicesE Commerce

Description

40Seas has announced the appointments of Or Kapelinsky as Chief Executive Officer and Asaf Halfon as Chief Technology Officer. These leadership changes are part of the company's strategic plan to expand operations and deepen partnerships in the global trade ecosystem.

Company Information

Company

40Seas

Location

New York, New York, United States

About

40Seas is an AI-powered platform that enables B2B sellers to amplify global trade by embedding financial services and intelligence into their order-to-cash workflow. By leveraging AI-driven underwriting, embedded payment solutions, and real-time risk monitoring, 40Seas helps businesses optimize working capital, accelerate cash flow, and scale internationally. Headquartered in Tel Aviv with offices in New York, and Shenzhen, 40Seas is backed by leading investors including Team8, ZIM, QED Investors, and Eminence Ventures.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months