But Mullen argues that the platform in many ways anticipated the digital transformations countless companies have undergone starting in 2020. Using this information, the platform can automatically adjust different flows, including configurators, in real time to optimize for conversions and other business objectives. Zoovu competes on many different fronts, but the company sees Coveo, Lucidworks, and Algolia as its chief rivals. Zoovu was founded two years before the pandemic began, in 2018. RMG reports that 12% of senior merchants have “no plans” to adopt AI as of 2021, due to a lack of expertise to manage a pilot, high costs, unorganized data, and a lack of understanding about the benefits of AI.KitchenAid used Zoovu to create a configuration tool on its website. But Zoovu received a huge vote of confidence today with the closure of a $169 million funding round led by FTV Capital, which brings the company’s total raised to more than $200 million. Zoovu now has over 2,500 customers and that over 10 million people interact with the platform daily.