Universal Music Group Partners With The Coca-Cola Company To Launch Real Thing Records

Jun 11, 2025•about 1 month ago

Contract Type

partnership

Music

Description

Universal Music Group has partnered with The Coca-Cola Company to inaugurate a new label called Real Thing Records aimed at nurturing rising artists globally. This collaboration highlights a commitment to connecting artists, fans, and brands through music.

Company Information

Company

Universal Music Group

About

At Universal Music Group, we exist to shape culture through the power of artistry. UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content. Featuring the most comprehensive catalogue of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms, and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. For more information, visit www.universalmusic.com. SOURCE Universal Music Group

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Strategic partnership established

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Universal Music Group Partners With The Coca-Cola Company To Launch Real Thing Records

Description

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Company Information