Under Armour is a global leader in performance apparel, footwear, and equipment, driven by a relentless pursuit of innovation to make athletes better. Founded in 1996 by Kevin Plank, the company is headquartered in Baltimore, Maryland. Under Armour's mission is to make all athletes better through passion, design, and the relentless pursuit of innovation. Its vision is to inspire athletes with performance solutions they never knew they needed and can't imagine living without. The company's core values—Love Athletes, Celebrate the Wins, Stand for Equality, Act Sustainably, and Fight On Together—guide its commitment to inclusivity, sustainability, and community engagement. Under Armour continues to empower athletes at every level, from professionals to beginners, by providing high-quality gear that enhances performance and fosters a sense of unity and purpose.​