U by Emaar, the loyalty programme of Emaar, has partnered with Emirates Holidays, the travel arm of Emirates Airline, to offer its members an exclusive benefit of up to a 10% discount on all Emirates Holidays outbound services. This partnership aims to enhance the value proposition for U by Emaar members, who can earn and redeem Upoints across Emaar's diverse portfolio of hospitality, entertainment, leisure, and wellness assets. With Emirates Holidays, U by Emaar members can now access a wide range of travel options and experiences across the world, with the convenience and flexibility of booking online.