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Beth Pickens Named Head of London Office at TSG Consumer Partners

Mar 02, 2025•5 months ago

Contract Type

partnership

LarkspurVenture Capital

Description

TSG Consumer Partners has appointed Managing Director Beth Pickens as the Head of its London office. Beth will lead the team in originating new investment opportunities, structuring transactions, and managing partner companies in Europe. TSG has completed its first European buyout of premium storage and services business Cadogan Tate and co-led the series D round in London-headquartered neobank Revolut. TSG also successfully sold its investment in German direct-to-consumer brand Canyon Bicycles to Groupe Bruxelles Lambert, and exited specialist online retailer Bergfreunde to Decathlon

Company Information

Company

TSG Consumer Partners

Location

Larkspur, California, United States

About

TSG Consumer Partners, LLC is a leading investment firm with approximately $20 billion of assets under management, focused exclusively on the branded consumer sector. Since its founding in 1986, TSG has been an active investor in the food, beverage, restaurant, beauty, personal care, household and apparel & accessories, and e-commerce sectors. Representative past and present partner companies include Duckhorn Wine Company, DutchBros Coffee, Canyon Bicycles, Backcountry, vitaminwater, thinkThin, popchips, Muscle Milk, Yard House, Stumptown, Pabst, Planet Fitness, REVOLVE, PAIGE, Smashbox Cosmetics, Pureology, Sexy Hair, e.l.f. Cosmetics and IT Cosmetics.

Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
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Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months

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