TPG, a global alternative asset management firm, has announced the launch of TPG Sports, a dedicated investing business focused on partnering with companies, teams, and leagues shaping the future of sports. The strategy will be launched in partnership with career Grand Slam golfer Rory McIlroy, his business partner Sean O'Flaherty, and their team at Symphony Ventures. The partnership aims to bring a private equity approach to sports investing, providing business-building capabilities and strategic primary capital to help sports IP and operating businesses grow and scale.