The Dairy Alliance has teamed up with star quarterbacks from powerhouse universities, including Brock Vandagriff of the University of Kentucky, Nico Iamaleava of the University of Tennessee, and Carson Beck of the University of Georgia, in its latest NIL partnership. The partnership aims to showcase how dairy milk is a champion game-changer for hydration, nutrition, high-quality protein, and muscle recovery, specifically targeting consumers across the Southeast.