Maxx Chewning Sells Sour Strips Brand to Hershey’s in Strategic Partnership
11/12/24, 11:56 PM
Location
staffordIndustry
food and beverage
Type
partnership
In a strategic move, influencer Maxx Chewning has sold his candy company, Sour Strips, to confectionery giant Hershey’s, for an undisclosed sum. Chewning will continue to lead marketing and innovation at Sour Strips, which has achieved significant success with $18 million in annual sales volume.
Company Info
Location
stafford, virginia, united states
Additional Info
Sour Strips is a fast-growing sour candy brand with a powerful social media presence. Founded in 2019 by social media personality Maxx Chewning, Sour Strips aims to invigorate the sour candy category with shockingly sour flavors and innovative branding. The brand has a distinctive product that has enhanced Hershey's presence in the category and expanded its reach to new consumers for more snacking occasions.