Sosandar and Next extend partnership to launch exclusive homeware line
11/05/24, 10:46 AM
Location
Industry
women's
men's
lifestyle
retail
fashion
e commerce
Type
partnership
Sosandar, an upmarket women's fashion chain, has extended its partnership with retail heavyweight Next to launch an exclusive homeware collection. The agreement allows Sosandar to leverage Next's online platform and sourcing capabilities, while Next benefits from Sosandar's design aesthetic and understanding of its customer base.