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Sony Music Partners with LuxuryKSA to Boost Saudi Music Talent Development

Jun 11, 2025•about 1 month ago

Contract Type

partnership

Riyadh RegionMusic

Description

Sony Music Middle East has established a strategic partnership with LuxuryKSA Group, aimed at promoting homegrown Saudi Arabian music talent. This collaboration enhances Sony's engagement in the region while supporting the growth of Khaliji pop artists within the Middle East and global markets.

Company Information

Company

Sony Music Middle East

Location

Riyadh Region, Saudi Arabia

About

Sony Music Middle East is a division of Sony Music Entertainment focused on developing and promoting music talent throughout the Middle East. It is dedicated to growing regional artists and bringing diverse music styles to international audiences. The company has a strong presence in the MENA region and aims to support local voices in the music industry.

Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months