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Sony Music India partners with The Hello Group to launch THG India for artist management.

Jun 06, 2025•about 1 month ago

Contract Type

partnership

Music

Description

Sony Music India and The Hello Group have launched THG India, a joint venture focused on artist management. The partnership aims to provide Indian artists with world-class management and global opportunities in the music industry.

Company Information

Company

Sony Music Labels

About

Sony Music Labels is a prominent music company primarily involved in the recording industry. They have now expanded into animated character content with the acquisition of 'Spookiz'. The company aims to leverage its music industry expertise in creating new content. This strategic move marks a significant shift in its business approach.

Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months