Sony's Partnership with Olivia Rodrigo and Others Leads to 20% YoY Growth
01/31/25, 6:10 PM
Type
partnership
Sony has established long-term partnerships with artists like Olivia Rodrigo, allowing their creative vision to shape products and campaigns. A two-year collaboration with Olivia Rodrigo resulted in custom LinkBuds, unique EQ features, and immersive fan experiences. Sony's dedication to authentic artistry is highlighted through the For the Music campaign, which was driven by creative collaborations with diverse artists and boosted sales by 20% year-over-year.
Company Info
Additional Info
Sony Corporation is a multinational conglomerate corporation with its headquarters in Tokyo, Japan. It is one of the leading manufacturers of electronic products for the consumer and professional markets. The company's diverse business includes consumer and professional electronics, gaming, entertainment, and financial services.