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Soft2Bet's ToonieBet becomes official sports betting and casino partner of the Canadian Football League.

Jul 10, 2025•7 days ago

Contract Type

partnership

Central RegionGamblingSportsGaming

Description

ToonieBet has been named an Official Sports Betting Partner and Online Casino Partner of the CFL, enhancing the betting experience for fans. The partnership allows bettors in Ontario to wager on CFL games with exciting new products and responsible gaming options.

Company Information

Company

Soft2Bet

Location

Central Region, Malta

About

Soft2Bet is a leading iGaming turnkey solutions provider that delivers high-quality products and services for online gambling operators. The company is known for its Motivational Engineering Gaming Application (MEGA), a casino and sports betting solution that has been proven to enhance retention and engagement. Soft2Bet has deployed numerous successful iGaming brands and holds more than 16 global licenses.

Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months