smartclip, RTL Group’s adtech business, and M6 Publicité, the advertising sales house of Groupe M6, have announced a strategic technology partnership. This partnership aims to integrate smartclip’s advanced adtech solutions into M6 Publicité’s adtech stack to support Groupe M6’s ambition to triple its streaming revenues to €200 million by 2028. The collaboration reinforces smartclip’s dedication to empowering local broadcasters, connected TV providers, and telecommunication companies with innovative adtech solutions.