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Sloop Brewing Company Partners With Hendler Family Brewing to Enhance Production Operations.

Jul 11, 2025•8 days ago

Contract Type

partnership

New YorkFood and Beverage

Description

Sloop Brewing Company has announced a new partnership with Hendler Family Brewing of Framingham, Massachusetts. The agreement will see the majority of Sloop's production and sales handled by Hendler Family Brewing, while Sloop continues to operate its local taproom.

Company Information

Company

Sloop Brewing Company

Location

New York, United States

About

Sloop Brewing Company is one of the fastest-growing craft breweries in the United States, known for its popular Juice Bomb IPA. Founded in 2011 by Adam Watson and Justin Taylor, it started as a garage operation in Poughkeepsie. The brewery has maintained its strong local presence while also scaling its operations significantly. Their production facility, located in a former IBM plant, allows them to continue meeting increasing demand.

Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months