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Seeing Machines and Mitsubishi Expand Partnership to Improve Driver Safety in Europe and North America

Jul 05, 2025•15 days ago

Contract Type

partnership

FyshwickAutomotiveSecurityInformation Technology

Description

Seeing Machines Ltd is partnering with Mitsubishi to enhance the sales of its Guardian driver safety technology across Europe, following a successful agreement in North America. This collaboration is set to capitalize on new GSR regulations and target a significant market opportunity of over 18,000 vehicles.

Company Information

Company

Seeing Machines

Location

Fyshwick, Australian Capital Territory, Australia

About

Seeing Machines is a global company headquartered in Canberra, Australia delivering safety technology to transport industries across the world. An industry leader in computer vision technologies which enable machines to see, understand and assist people, Seeing Machines’ machine learning vision platform has the know-how to deliver real-time identification and understanding of drivers through AI analysis of heads, faces and eyes. This insight enables Driver Monitoring System (DMS) technology, which monitors driver and operator attention state including the detection of drowsiness and distraction. Seeing Machines develops DMS for the Automotive, Commercial Fleet, Aviation, Rail and Off-Road markets. The company works with some of the world’s largest transport brands and has offices in Australia, USA, Europe and Asia, to deliver multi-platform solutions to industry leaders in each vertical. We exist to get people home safely.

Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months

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