Contract Type
partnership
Description
Rockbridge Growth Equity has sold a minority stake in GSTV to MidOcean Partners, while retaining a partnership with GSTV. GSTV is a data-driven, national video platform available at fuel and convenience retailers nationwide, aimed at entertaining targeted audiences and driving immediate purchase decisions for advertisers.
Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months