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Rafael Nadal Turns Down $150M Nike Contract, Partners with Hoka

May 03, 2025•3 months ago

Contract Type

partnership

New TechFashionE Commerce

Description

Rafael Nadal, in the final year of his career, turned down a US$150 million contract renewal from Nike and instead went for a partnership with the French sportswear company Hoka, specializing in running shoes.

Company Information

Company

Nike

Location

New Tech

About

Members: Sign in and use code FLASH to save an extra 25% on select styles. Ends 11.11. Exclusions apply. A new look for a timeless silhouette. Featuring pops of Atmosphere Pink and Velvet Brown, a leather-on-leather exterior, plus all the essential Jumpman heritage details.

Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months