Nike and the NBA renew partnership for another 12 years
10/21/24, 9:08 PM
Industry
sports
fashion
manufacturing
Type
partnership
Nike and the NBA have renewed their global outfitting, merchandising, marketing, and content partnership for another 12 years. The original deal, struck in 2015 for a reported $1 billion, made Nike the official designer and manufacturer of NBA, WNBA, and G League uniforms, on-court apparel, and fan apparel starting with the 2017-2018 season.