Newell Brands partners with Adobe to enhance generative AI capabilities for marketing.
Jun 12, 2025•about 1 month ago
Contract Type
partnership
RetailE Commerce
Description
Newell Brands has entered a partnership with Adobe to leverage generative AI through Adobe Firefly and Adobe Express. This collaboration aims to transform Newell's marketing strategies, enhancing content creation while improving efficiency and effectiveness.
FundzWatch™ Score
70
Medium Activity
Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months