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Newell Brands partners with Adobe to enhance generative AI capabilities for marketing.

Jun 12, 2025about 1 month ago

Contract Type

partnership

RetailE Commerce

Description

Newell Brands has entered a partnership with Adobe to leverage generative AI through Adobe Firefly and Adobe Express. This collaboration aims to transform Newell's marketing strategies, enhancing content creation while improving efficiency and effectiveness.

Company Information

Company

Newell Brands

About

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. Newell Brands is focused on delighting consumers by lighting up everyday moments.

FundzWatch™ Score

70
Medium Activity

Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months