NFL’s TikTok Partnership Includes Opt-Out If Ban Takes Effect
01/17/25, 9:00 PM
Industry
sports
Type
partnership
The NFL has a contractual partnership with TikTok, which started in 2019 and was extended in September 2024. The deal includes an option for the NFL to terminate the partnership if TikTok's legal status in the U.S. changes, following the recent law that could potentially ban the platform.
Company Info
Additional Info
NFL Media encompasses various media properties and platforms under the National Football League. It includes the NFL Network, NFL RedZone, and NFL.com, delivering football-related content to fans. The entity is integral to the league's broadcasting strategy. NFL Media aims to enhance engagement with NFL's audience.