National CineMedia deepens partnership with iSpot for enhanced cinema advertising measurement.

National CineMedia deepens partnership with iSpot for enhanced cinema advertising measurement.

06/17/25, 3:40 PM
Location
https://purecatamphetamine.github.io/country-flag-icons/3x2/US.svgcentennial
Industry
media and entertainment
Type
partnership
National CineMedia and iSpot have announced a deeper partnership focused on independent, in-cinema measurement of advertisements. This collaboration allows for integrated measurement insights across cinema and other advertising platforms, enhancing the effectiveness of advertising campaigns.

Company Info

Company
National CineMedia
Location
centennial, colorado, united states
Additional Info
National CineMedia (NCM) is America’s Movie Network. As the largest cinema advertising network in the U.S., we unite brands with the power of movies and engage movie fans anytime and anywhere. NCM’s Noovie® pre-show is presented exclusively in 50 leading national and regional theater circuits including AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (a subsidiary of Cineworld Group PLC. LON: CINE). NCM’s cinema advertising network offers broad reach and unparalleled audience engagement with over 20,700 screens in over 1,600 theaters in 195 Designated Market Areas® (all of the top 50). NCM Digital and Digital-Out-of-Home (DOOH) go beyond the big screen, extending in-theater campaigns into online, mobile and place-based marketing programs to reach entertainment audiences. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.3% interest in, and is the managing member of, National CineMedia, LLC. For more information, visit www.ncm.com and www.noovie.com.