National CineMedia Partners with CJ 4DPLEX and Regal for Xfinity’s Wicked Campaign
11/12/24, 2:16 PM
Location
centennialIndustry
media and entertainment
Type
partnership
National CineMedia (NCM) has announced a partnership with Comcast’s Xfinity, CJ 4DPLEX, and Regal to bring the first-ever 4DX ad spot in the U.S. for Universal Pictures’ Wicked. The immersive cinema experience combines synchronized motion seats and hyper-realistic environmental effects.
Company Info
Location
centennial, colorado, united states
Additional Info
National CineMedia (NCM) is America’s Movie Network. As the largest cinema advertising network in the U.S., we unite brands with the power of movies and engage movie fans anytime and anywhere. NCM’s Noovie® pre-show is presented exclusively in 50 leading national and regional theater circuits including AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (a subsidiary of Cineworld Group PLC. LON: CINE). NCM’s cinema advertising network offers broad reach and unparalleled audience engagement with over 20,700 screens in over 1,600 theaters in 195 Designated Market Areas® (all of the top 50). NCM Digital and Digital-Out-of-Home (DOOH) go beyond the big screen, extending in-theater campaigns into online, mobile and place-based marketing programs to reach entertainment audiences. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.3% interest in, and is the managing member of, National CineMedia, LLC. For more information, visit www.ncm.com and www.noovie.com.