NCM Announces Partnership with AdGreetz for Cinema Advertising Innovation
03/14/25, 12:16 PM
Location
centennialIndustry
media and entertainment
Type
partnership
National CineMedia (NCM) has announced an exclusive partnership with AdGreetz to introduce Bullseye, utilizing AI-generated creative for dynamic, hyper-localized messaging in cinema advertising. This partnership aims to deliver hyper-localized, real-time creative at scale, making cinema advertising more valuable for brands and enabling them to connect with audiences in a more meaningful and measurable way.
Company Info
Location
centennial, colorado, united states
Additional Info
National CineMedia (NCM) is America’s Movie Network. As the largest cinema advertising network in the U.S., we unite brands with the power of movies and engage movie fans anytime and anywhere. NCM’s Noovie® pre-show is presented exclusively in 50 leading national and regional theater circuits including AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (a subsidiary of Cineworld Group PLC. LON: CINE). NCM’s cinema advertising network offers broad reach and unparalleled audience engagement with over 20,700 screens in over 1,600 theaters in 195 Designated Market Areas® (all of the top 50). NCM Digital and Digital-Out-of-Home (DOOH) go beyond the big screen, extending in-theater campaigns into online, mobile and place-based marketing programs to reach entertainment audiences. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.3% interest in, and is the managing member of, National CineMedia, LLC. For more information, visit www.ncm.com and www.noovie.com.