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Midshires Electrical renews partnership with Northamptonshire County Cricket Club for the 2025 season.

Jul 14, 2025•3 days ago

Contract Type

partnership

Artificial Intelligence

Description

Northamptonshire County Cricket Club has announced the renewal of its partnership with Midshires Electrical and Lighting for the upcoming 2025 season. The renewed partnership includes continued sponsorship of player Justin Broad and participation in various club events, enhancing business networking opportunities.

Company Information

Company

Midshires Electrical and Lighting

About

Midshires Electrical and Lighting is known for its high-quality electrical products and lighting supplies. The company has been a strong supporter of Northamptonshire County Cricket Club for several years. They focus on building relationships within the local business community. Midshires aims to engage in memorable experiences and sponsorship opportunities.

Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months