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Learfield announces multiyear partnership renewal with North Dakota State University.

Jun 24, 2025•28 days ago

Contract Type

partnership

NormanSports

Description

Learfield is set to renew its partnership with North Dakota State University, which began in 2020. The agreement will include the addition of a new NIL Business Manager to enhance collaboration and utilize Learfield's services.

Company Information

Company

Learfield’s Sooner Sports Properties Nissan University of Oklahoma Athletics

Location

Norman, Oklahoma, United States

About

Learfield’s Sooner Sports Properties partners with Nissan and University of Oklahoma Athletics to showcase on-court logos at Lloyd Noble Center.

Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months