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Illinois Athletics and Learfield Forge Partnership to Enhance NIL Opportunities for Student-Athletes.

Jul 09, 2025•13 days ago

Contract Type

partnership

NormanSports

Description

Illinois Athletics has partnered with Learfield to create innovative solutions aimed at increasing revenue and growth for student-athletes' Name, Image, and Likeness (NIL) opportunities. This collaboration introduces Learfield Impact NIL services, marking a significant step forward in supporting the student-athlete community.

Company Information

Company

Learfield’s Sooner Sports Properties Nissan University of Oklahoma Athletics

Location

Norman, Oklahoma, United States

About

Learfield’s Sooner Sports Properties partners with Nissan and University of Oklahoma Athletics to showcase on-court logos at Lloyd Noble Center.

Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months