Keen Decision Systems and MADTECH.AI Partner to Create End-to-End MarTech Decision Engine
12/12/24, 2:14 PM
Location
research triangle parkIndustry
advertising
Type
partnership
Keen Decision Systems has announced a partnership with MADTECH.AI to develop the first end-to-end MarTech decision engine, combining MADTECH.AI’s marketing, advertising and data decision intelligence platform with Keen's AI-powered marketing mix models. This collaboration aims to optimize more than $5 billion in marketing spend across their clients.
Company Info
Location
700 park offices drive
research triangle park, north carolina, united states
Additional Info
Keen Decision Systems is a high-growth SaaS company that helps FORTUNE 500 and other marketing leaders make data-driven decisions that drive/create lasting value. As the industry’s first and only decision optimization engine rooted in predictive analytics, Keen offers real-time marketing insights to help you learn from what you’ve spent, pivot based on your goals, and predict the best path to get there. We provide the only next-generation marketing mix that unifies all marketing channels to calculate the full financial contribution for each channel and builds scenarios that specify the optimal investment level by channel by week.