Jumia Partners with Mirakl to Enhance Marketplace Advertising Across Nine African Countries.

Jul 11, 2025•9 days ago

Contract Type

partnership

IkejaLogisticsMarketplaceInternetE Commerce

Description

Jumia has partnered with Mirakl to deploy Mirakl Ads, enhancing its marketplace advertising capabilities across nine African countries. This partnership allows Jumia to better serve its sellers and tap into the growing retail media market, offering advanced tools for advertising to all sellers.

Company Information

Company

Jumia Technologies AG

Location

Ikeja, Lagos State, Nigeria

About

Jumia Technologies AG is a prominent e-commerce platform in Africa, often compared to 'Amazon of Africa'. It offers a diverse marketplace for products, a logistics service, and a payment solution through JumiaPay. The company is committed to enhancing online shopping experiences for consumers across the continent. Jumia is pivotal in boosting digital economies in its operational regions.

Agreement Insights

Based on industry data

Strategic partnership established

Partnership agreements typically involve technology integration and joint go-to-market strategies

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Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months

Jumia Partners with Mirakl to Enhance Marketplace Advertising Across Nine African Countries.

Description

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