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Juan Valdez Partners with LA Rams to Become Official Coffee Brand at SoFi Stadium

Jul 09, 2025•11 days ago

Contract Type

partnership

BogotáFood and Beverage

Description

Juan Valdez has announced a partnership with the LA Rams, making it the official coffee brand served at SoFi Stadium. This agreement marks a significant step in Juan Valdez's international expansion and aims to bring premium Colombian coffee to NFL fans.

Company Information

Company

Juan Valdez

Location

Bogotá, Bogotá, Colombia

About

Juan Valdez is a Colombian coffee chain created by Colombia’s National Federation of Coffee Growers. It currently operates over 373 stores in Colombia alongside a further 260 across 18 markets internationally.

Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months

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