Ivee partners with TikTok for Out of Phone initiative to offer premium short-form content in transit
Jul 25, 2024•12 months ago
Contract Type
partnership
Description
Ivee, a mobility software provider, has announced a partnership with TikTok to provide premium short-form content to riders in Ivee-enabled vehicles. This collaboration enables TikTok advertisers to reach new audiences within Ivee’s highly measurable and interactive DOOH experience.
Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months