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HOYTS enhances partnership with D-BOX to offer new immersive cinema experiences in Australia and New Zealand.

Jul 07, 2025•14 days ago

Contract Type

partnership

Albert Eden

Description

HOYTS is expanding its D-BOX offering with 539 new haptic seats across 19 auditoriums, including eight new locations. This expansion aims to provide more immersive movie experiences, allowing guests to feel the action on screen, thereby transforming cinema visits into unique experiences.

Company Information

Company

HOYTS

Location

Albert Eden, Auckland, New Zealand

About

HOYTS is a leading cinema exhibition company based in Australia and New Zealand. It is known for providing an exceptional cinematic experience with state-of-the-art technology. HOYTS operates a large number of cinema locations, offering a range of movie experiences including standard and luxury options. The company is committed to enhancing the movie-going experience for all its guests.

Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months