Hanes Partners with Urban Outfitters to Launch Exclusive Hanes Heritage Capsule Collection
02/26/25, 5:43 PM
Industry
retail technology
retail
fashion
e commerce
Type
partnership
Hanes, in a partnership with lifestyle retailer Urban Outfitters, is releasing the Hanes Heritage x Urban Outfitters capsule collection featuring 28 pieces of innerwear and apparel for men and women. The collection blends nostalgia with the effortless style and self-expression of today’s fashion and culture, offering a fresh new take on the beloved basics synonymous with Hanes.
Company Info
Additional Info
Hanes is a renowned retail brand with brick and mortar store operations. The acquisition of its brick and mortar store operations by Hilco Consumer-Retail marks a strategic move to leverage HCR's revolutionary RevUp program, combining a state-of-the-art Virtual Store Management platform with retail experts that aims to achieve unparalleled brick and mortar performance.