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Galaxy Universal Acquires Reebok's Global Product Creation, Sourcing, and US Footwear License; Enters into Joint Venture to Lead Reebok European Operations

Feb 19, 20255 months ago

Contract Type

partnership

StamfordManufacturing

Description

Galaxy Universal, a leading global footwear company, acquires Reebok's global product creation, sourcing, and footwear operations in the U.S. As part of the US operations, Galaxy will lead Reebok's US footwear wholesale, retail, and e-commerce channels. In addition, Galaxy will oversee Reebok's operations across Europe and the UK through a new joint venture with the Batra Group, GB Brands Europe Limited.

Company Information

Company

Galaxy Universal

Location

Stamford, Connecticut, United States

About

Galaxy Universal is a leading, vertically integrated, global footwear organization and brand management platform focused on athletic, wellness, work, and outdoor categories. It has robust wholesale distribution in over 80 countries and 60,000 retail points of sale. Its owned brands include And1, Avia, Gaiam, Hi-Tec, and Magnum, while the company is a licensee of the Reebok, Shaq, Quiksilver, Billabong, Lands' End, and Justice brands.

Agreement Insights

Based on industry data
Strategic partnership established
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