Galaxy Universal Acquires Reebok's Global Product Creation, Sourcing, and US Footwear License; Enters into Joint Venture to Lead Reebok European Operations
Feb 19, 2025•5 months ago
Contract Type
partnership
Description
Galaxy Universal, a leading global footwear company, acquires Reebok's global product creation, sourcing, and footwear operations in the U.S. As part of the US operations, Galaxy will lead Reebok's US footwear wholesale, retail, and e-commerce channels. In addition, Galaxy will oversee Reebok's operations across Europe and the UK through a new joint venture with the Batra Group, GB Brands Europe Limited.
Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
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