Forward Acquires Bar Keepers Friend
03/19/25, 11:37 AM
Location
Type
partnership
Forward Consumer Partners has announced the acquisition of SerVaas Laboratories, Inc., makers of Bar Keepers Friend. Paul SerVaas and other existing shareholders will retain a significant minority ownership stake in the company, with Paul continuing his service on the board of directors.
Company Info
Location
connecticut, united states
Additional Info
Forward Consumer Partners is a private investment firm dedicated to fueling the growth of branded consumer businesses. With a focus on powerful brands that make beloved products, the firm is committed to building enduring consumer businesses by providing strategic support and resources to its portfolio companies.